Odin is sick and tired of all the racket. Everyday he hears the same old crap. Requests for clothing, cars, and victory in football games.
Why do athletes pray for victory at football games, anyway? Do the gods really care who wins the game? And if they grant victory to one side, is it fair to say they made the other side lose? Odin could care less about your mindless football game.
Of course, there have been rumors spreading on Midgard that Loki is actually a Denver Broncos fan.